Ecommerce companies looking to experience success must understand that people shopping online are hesitant to buy anything from a website even if they know it is a reputable company. The most important aspect of an company’s web-based storefront is conveying a sense of trust with customers, according to Dropship Access.
Prominently displaying the pages that make a website a legitimate business – shopping cart, privacy policy and other ecommerce necessities – on the homepage is one way to ease any concerns. Also, either maintaining a page dedicated to positive reviews from customers or linking to other people’s reviews – both positive and negative – will help browsers become buyers.
Don’t display overly negative reviews, but an older one that was used to make progress will make customers feel good about who they’re shopping with. Another way to do that is to put contact information for a company all over the website. If consumers know who they’re buying from, then the whole process will be smoother.
For the people still hesitant to shop online, it’s up to the ecommerce company to bring them over at this point. There aren’t many people out there, though, who will not spend any money online; Forrester Research reported that ecommerce will be a GBP170 billion per year business by 2014.
