With our basic packages you can be up and running, selling your products and at the same time building up a useful database for marketing purposes, within days. With our more elaborate packages it might take a little while longer to get you up and running but we aim to make the process of doing so just as simple.

The way we design and carry out the development of an eCommerce marketing shop design is very simple, there are a few stages we tend to go through to ensure the website can be completed as quickly and efficiently as possible and to your satisfaction.

1) Homepage Design – We design the initial page and you decide if you like it basically. The rest of the site will be based on this template.

2) Sitemap – Once you have agreed the homepage we will then need to decide on the backbone of the site. At this point you will also need to decide whether you want to add the products yourself (this will include training on how to do this), or if you want us to add all the products.

3) Test Products added – Once you have agreed on the sitemap, we will then create the layout and backbone with one product in. We need to get the 1st product page looking right, so we can use this for each and every product thereafter so the information for all products is uniform.

4) Populate the site and set up the payment and shipping methods.

The post The simplicity of E-Commerce appeared first on q internet.

Prominently displaying the pages that make a website a legitimate business – shopping cart, privacy policy and other ecommerce necessities – on the homepage is one way to ease any concerns. Also, either maintaining a page dedicated to positive reviews from customers or linking to other people’s reviews – both positive and negative – will help browsers become buyers.

Don’t display overly negative reviews, but an older one that was used to make progress will make customers feel good about who they’re shopping with. Another way to do that is to put contact information for a company all over the website. If consumers know who they’re buying from, then the whole process will be smoother.

For the people still hesitant to shop online, it’s up to the ecommerce company to bring them over at this point. There aren’t many people out there, though, who will not spend any money online; Forrester Research reported that ecommerce will be a GBP170 billion per year business by 2014.

The post Gaining trust with your online shop appeared first on q internet.

Some listings were impressive; they had plenty of high quality images of the product combined with well-written descriptions. Others, however, looked less than professional. Poorly lit or blurred images, mis-spelt or factually inaccurate product descriptions all amounted to shoddy presentation of the product.

When you list a product on your web site from Q Internet, the following may seem like no-brainers but you may like to bear in mind:

The product description

1. Is the description factually accurate and correctly spelt? It can be disconcerting to potential buyers to read a product listing littered with grammatical, factual and/or spelling errors. Confidence in a product or seller can easily be dented by typos and inaccuracies, so if you’re unsure use a spell checker
2. Is the text of a reasonable size for viewers to read? If a viewer can’t easily read your description they will likely use this as an excuse to move on to another site
3. Does the product’s title accurately reflect the nature of the goods? For example, are you advertising a “Dunlop Golf Umbrella” or a “Dunlope Golf Brolly”? This is a critical stage of the product listing process for shop owners wishing to make use of Google Shopping! Remember the old rule…garbage in = garbage out.

Image size and clarity

1. Does the image display the product in its best light? If you are unable to take a decent photo can you obtain stock images from the manufacturer? Manufacturers are often happy to offer access to high resolution images of their products for their dealers to use
2. Is the image of a reasonable size and clarity so visitors can see it? Images can at times be too large for the screen and, when selected by the user, go off the end of the page! As a rule of thumb, images of 800 pixels wide by 600 pixels high is a sensible size for product images
3. Do you have permission to use the image? Or have you “borrowed” it from another online store? We shall leave the sermon on the use of copyrighted images for another day…

If you are competing with a major store for the customer’s business, how does the major store display and describe the same product you are selling? There is no reason why your listing shouldn’t look as good and offer as much information as that of the major store.

Make use of the tools your site offers you in terms of formatting text. A nicely formatted product description contributes to the overall listing.

The same principle can be applied to use of your blog. Blogging allows the site owner to generate their own content e.g. product reviews, news, how to find us etc. Well presented articles speak volumes about a company, but not nearly as much as bad ones.

The post Words and pictures – promoting your products and your business appeared first on q internet.

Accounts systems such as Sage (Instant Accounts, Sage 50 and many others) can be updated on the fly with the most current order information from your site, this information never needs to be manually re-typed into the system, reducing admin costs.

Stock control systems, or accounts packages containing stock control functionality, can also integrate with ecommerce web sites. Your customers can see at any time whether an item is in stock, or if you prefer, precisely how many items are in stock.

As the web sites we sell are built using one of the world’s most popular open source platforms, offering connectivity to a number of popular systems is easily achievable. In fact, if your web site offers PayPal as a payment option, you are already talking to other systems!

If you feel you have a need for live stock updates or integration with your accounts system, we would be glad to help.

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